our values

All of our products exercise clean technology formulation, they contain 100% natural fragrance and are vegan, cruelty-free, alcohol free targeted skincare that delivers with integrity.

a note from our founder

My journey towards healthier skin has been a bumpy one. From dealing with unbalanced skin to having acne my journey has inspired me to curate products for all skin types especially sensitive skin.

Making sure all of the products are gentle, clean, simple and effective was the main target when creating the brand. All of the formulas are packed with essential ingredients that are efficacious and work on all skin types.

I hope you will love this gentle products as much as I do.

Helena Alesi Goto

our products

safe to use

All products have been tested by a board certified dermatologist and have passed industry standard testing.

Cruelty free

Goto Beauty is a cruetly free brand.


Goto Beauty is a vegan brand.


Goto Beauty uses recycled materials for packaging.

Gluten free

Goto Beauty products are gluten free.